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Open Lecture: Key to Successful Business Growth
February 19, 2025 | 6:00 pm
During an lecture at American University Kyiv (AUK), Professor Yuriy Bots, Dean of the School of Management, will discuss how a customer-driven approach helps identify new opportunities, refine business strategies, and enhance competitiveness. The session will cover real-world examples of business pivots and effective market positioning.